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YOUR CHOICE Gains Reputation by High Quality
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2013-08-14

As a manufacturer specialized in self-drilling screws for construction, Your Choice Fasteners & Tools Co., Ltd., founded in 1986, clearly differentiates itself from others by serious concerns on quality and delivery time.

 

With nearly 30 years of operation, the scale of Your Choice continues to grow, but the company still shows the flexibility of SME. It can make internal adjustments according to the market demand to satisfy customers’ requirement on quality and delivery time. President Johnson Chang said, “In order to satisfy the increasing customers’ demand and offer better services, Your Choice is active in training more sales representatives.” The existing sales networks of Your Choice all present stable growth and there is also good news for new market development, which are the foundations of the company to keep growing.

 

Mature Technology

“Quality” is the Key

“We think an enterprise should have good management on quality, cost, and delivery (QDC) first before they persuade buyers from new emerging countries to build partnerships, so customer’s demand can be satisfied and they can enjoy the extra value of services and products.” Chang added that the demand of customers must be clearly understood. Then, through the management of QDC, the applicability, reliability, and stability of products can be ensured.

 

Chang further pointed out the advantages of Your Choice on QDC management, which include;

 

    Quality: Your Choice sets up criteria for product quality based on customers’ demand and have them fully implemented in every process of production, making the production the key point to ensure high quality.

    Cost: In terms of quality assurance, Your Choice has the most competitive cost control ability, which will bring more chances to the application of products. The cost can be controlled through streamlining of product development, systemization of production, and sufficient manufacturing experience.

    Delivery: With the highly effective production management system, meeting mechanism, and control on R&D and production, Your Choice can have longer preparation to achieve on time shipment of products.

 

Diversified Development to Gain New Share in Emerging Markets 

Major products of Your Choice are self-drilling screws and window screws. Compared with the first half of 2013, the order of self-drilling screws grew nearly 70% and the number almost doubled for window screws over the same period last year. In addition, the current capacity can reach 850 metric tons per month and 10 thousand metric tons per year.

 

In order to minimize the risks from international relationships and investments, Your Choice is ready to develop new emerging markets. In America, it is active in developing Central & Southern American region, like Brazil and Mexico; In Europe, “As of now we focus on markets in East and West Europe, and the next focus will be North Europe.” On the other hand, Chang thinks the Oceania cannot even be ignored.

 

Declaring the Determination for Sustainable Operation

To accumulating competitive advantages, achieve sustainable operation, and become the best partner of the global fastener industry, Chang pointed out 4 directions for the future:

 

    Upgrade staff level: analyze the staff and their abilities. Then, arrange training programs to increase the level of key persons in each department when the economy is not very well.

    Restructure procedures: Simplify current procedures. Shorten and standardize procedures by staff training and computer supports to accelerate efficiency, reduce errors, and meet customers’ requirement on shorter delivery time.

    Develop new products: For sustainable operation and increasing competitiveness, Your Choice not only continues to increase the functions of self-drilling screws, but also devotes to the development of new products like long screws, stainless steel screws, and auto screws. It also plans to acquire TS16949 to increase the added value of products.

    Control costs strictly: Control personnel cost, increase production capacity, and reduce secondary processing caused by inferior quality.

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Serena Hsiao, Fastener World Inc.
2013-08-14
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